Value added reseller of IT solutions

Tele-marketing Lead Generation creates positive brand awareness and appointment setting.

Background
Vantage Computer Solutions Ltd. resell computer network services, systems development and training. Since their formation three years ago, tele-marketing has been the mainstay of their marketing activity.

Situation
Sourcing Vantage's own contact database, an initial pilot campaign was planned to gather as much information as possible to feed back to Vantage sales people. ICM do not use scripts as it enables us to hold intelligent conversations with prospects, and so Vantage spent time on site training callers and passing on appropriate technical information during the qualification process.

Solution
ICM became an integral and seamless partner to Vantage’s business. We generated new business leads and qualified appointments and campaign updates were emailed daily to Vantage. Urgent appointments were set up straight away. Proactive quality control meant minor issues were addressed swiftly, keeping the campaign on track.

Results
The key objectives were achieved and ICM exceeded expectations, as they have done repeatedly since the first campaign.